DovAlexander is an electrifying sustainable designer label. Sustainability is achieved currently by securing used items and refurbishing them while keeping the fashion out of landfills.
Boom like lightning, but not lightning. A shock from an electric socket and suddenly I was a changed person with a new perspective.
That's how it started; in July of 2019, I was working with a friend in construction, and after an accident, I suddenly had a new appreciation for these welder shoes I was wearing and decided to make comic book high heels with craft glue for fun and see if anyone liked it. My family is my most prominent critic, and to my surprise, they loved what I had created. From there, things started to snowball; I was making nine shoes a day, with various technical skills I had picked up over the years through my creative career.
In September of 2019, I met the owner of a local Thrift Store in Calgary. I developed a working relationship over 2020, gradually producing more and more products to sell in the store. I was also able to do my 1st amateur fashion show for a local modeling agency. Build more professional relationships with other local retailers, such as Shoe Muse, and Get a dose of happiness.
From there, my beautiful creations have been in Italian magazines, featured in the local paper on new up and coming artists such as Ely 0tto, and as far away as Texas on celebrities like Uche, a contestant from American Idol.
I have now set my sights on fashion shows in NYC and possibly Paris.
Oh, a bit of history; I went to film school from 2011 to 2012, worked on many films as a set designer and set dress, worked in the traveling exhibits industry, and my grandfather was a fashion designer in the 50s to the 70s.